Enhancing the Triple Bottom Line is second nature to David. His broad knowledge of green business opportunities and sustainable food systems makes David an ideal candidate for helping to develop sustainable corporate strategies. As a forward thinking thought leader he has a practical intuition of forthcoming public desires. This can be beneficial for all stakeholders – the organization itself, the community in which it operates, and the environment which it protects.
Planet, People, and Profit is an inclusive way to value business. David can help corporations protect the environment, benefit local communities, and assure profits for all stakeholders involved.
Social Enterprise is an excellent fit with Urban Agriculture. Many troubled individuals feel an immediate connection with growing food. This work is labour intensive while capital moderate, meaning that the social benefits can be cost effective. The products are something needed every day yet are derived from simple inputs of labour, water, air and sunlight. This can be a tremendous benefit to the local community. David’s deep-rooted understanding of sustainable gardening allows him to coach the driver of the project as well as explain the project for supporters. David’s experience can prevent problems and bring measurable long-term success to urban agriculture ventures.
In addition to the inherent attraction of the work, participants develop skills in production, marketing, maintenance, record keeping, planning and research.
Urban Agriculture is a terrific way to introduce urban dwellers to the intricacies of agriculture. Fresh flavour from so close to home helps people to become aware of what they are missing . But also many new varieties and seasonal variations create enjoyment. With less than 3% of the population being farmers, it falls upon urban citizens to understand then politically support what farmers need to assure sustainable good food security. Actual food production in unused spaces right near one’s home or place of work not only makes it easy to know food producers, it also exposes urbanites to the enchantment of growing food.
Like the frog in the pot of hot water, most people have become unaware of the flavour choices and traditions which global foods have ended.
Environmentally Sustainable Agriculture is not only beneficial for the planet and your customers; it is also beneficial for local economies and financially sustainable farms. Healthy soil reduces pests and permits consistent production despite the weather. A result of ongoing experiments is that David has learned ways to sustainably work with nature. He is willing and able to share his ongoing experience on large, small, and international projects.
Plants can produce crops with chemically derived fertilizers. But after millions of years in co-development, plants thrive with biologically active soil.
Innovative Methods, developed and shown to be reliable over many seasons, are David’s specialty. Extending the seasons (both in the spring and the fall) maintains supportive customers. He has learned how to gently stress the plants by generously feeding the soil with organic matter; while taking care to avoid excess nutrients and water. This maximizes both flavour and shelf-life. Monitoring Brix and Diffusion levels objectively confirms enhanced quality.
Brix and Diffusion measurements are a quick and simple indicator of a plant’s health. They provide objective prospect for flavour, nutrition and shelf-life.
Marketing has become an important element for successful farmers. “Putting your face on your food” is a very effective way for growers to enhance sales. David can help you start this on your website, in periodic newsletters and CSA recipes, with social media and even on your product packaging.
An excellent way to market superior locally grown food is to simply tell your customers how you grow it. (Uniform imported food inherently lacks good stories.)
Root Cellar Storage is a terrific way to maintain customers and ensure cash flow throughout the year. David can help you learn how to select the best varieties to grow, determine the optimum planting dates, extend shelf-life with proven post-harvest handling procedures, and learn appropriate root cellar design and management practices.
Growing food with care is an important first step. But this care must continue after harvest to maintain the fresh flavours and long shelf-life customers expect.
Greenhouse Growing can extend seasons of cool weather crops right through the winter; plus they can extend the season for popular warm-weather crops. With little room for error due to high greenhouse overhead, David can help you learn the finer points of successful greenhouse production.
The artificial environment of a greenhouse makes it difficult to manage so many factors. It takes training and experience to proactively avoid problems.
Farm Management starts with thorough planning. David can show you how to create effective spreadsheets for ideal planting schedules, optimal staffing, and accurate cost accounting. From all this he can help you learn how to set fair prices. He can help you setup an effective computerized accounting system; and show you all the useful information it can provide. If you are not already maintaining a Business Plan, David can help you create one and show you how to keep it current.
A thorough business plan is a requisite first step to starting any business; monthly monitoring and periodic updates are vital to a sustainable business.
Government Supports have become an important part of a successful farm business. David is now an OMAFRA approved Farm Financial Advisor, qualified to prepare Farm Financial Assessments, Cost of Production Study, and Business Planning which qualifies you for 50-75% reimbursements from the Federal and Provincial Growing Forward program. On-Farm Research is an ongoing part of ecological farming. Learn how to plan for SR&ED projects so you can be reimbursed with substantial tax credits for this work. David can also help you take advantage of the various federal, provincial, and local supports you may be eligible for.
Due to ongoing “cheap food policies,” our governments are aware farmers require supports. Farmers need to take advantage of these supports.


Group Sessions are a great way David can share his extensive experience and knowledge. These can be adapted for culinary classrooms, team building, business meetings , and agricultural conferences. His most popular sessions are:

Conference Workshops are a tremendous way for David to explain specific subjects to larger groups. His informative photos provide a colourful backdrop for his fascinating stories. David’s intimate knowledge of food production and distribution systems qualifies him to effectively speak to many groups.

Television Appearances are something David is very comfortable with. He can quickly explain issues for newscasts; and provide more extensive information for food shows.

Tour Leader of farmers’ markets, urban food projects, and farm visits is a way David can expose the intricacies of food production to both urban and rural folk.
Writing about your food is the best way to share your passion. David can help you create an easy-to-use format for creating informative articles with clear descriptions and thoughtful imagery. Informative writing will be requested, read, appreciated, and remembered!
Recurring Newsletters with useful content are an engaging way to keep customers thinking about your products. David can get you started, and then help you continue. This might be:
David has been successfully writing about food for many years. He had a weekly Food Column in the Toronto Globe and Mail from 1978 until 1982 for which he received a Nabisco Food Writing Award. You may view David’s recent writing in every issue of Edible Toronto Magazine
Please don't forget to register for the April 23rd Terroir 2012 hospitality industry symposium.
The Golden Horseshoe is not only the fastest growing region of Canada; it is also one of North America’s largest food and farming clusters. The region’s (remaining) million acres of productive soils, moderate climate and abundant water, produce over 200 types of agricultural products worth over $1.5 billion. These supply the majority of Ontario’s food processing operations and the diverse and sophisticated urban population to directly add $12.3 billion in economic activity and employment. After adding in the multiplier effect, the region’s food activities contribute over $35 billion to Canada’s economy. (This is more than the auto industry!)
In 2009, the cities of Hamilton and Toronto along with the adjoining Regions of Durham, Halton, Niagara, Peel, and York determined they should work together to reduce impediments and build opportunities. On March 2, 2012 the Greater Toronto Area Agriculture Action Committee (GTAAAC) announced a 10-year strategy to make our Golden Horseshoe the leading food and farming cluster in the world!
This Action Plan will build on the existing assets of:
Last fall I was invited to be a Guest Curator for the Calgary Glenbow Museum current exhibit of Edward Burtynsky's remarkable giant photographs. It was quite an honour to be selected as one of 30 Canadians who each reflected on one of his glorious images. I chose the Carrara Marble Quarries in Tuscany because of their relationship with food that goes all the way back to Roman times.
Other guest curators included photographer Robert Bourdeau, actress Barbara Budd, former National Chief Phil Fontaine, ballet administrator Jeff Melanson, musician Danny Michel, Olympic swimmer Mark Tewksbury, astronaut Robert Thirsk, CBC host George Stromboulopoulos, and Dragons’ Den’s Brett Wilson.
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